California Dream Serums is an innovative serum brand inspired by the beauty and freedom of California. We offer three unique serums: "Malibu," "Hollywood," and "California," each capturing the essence of their namesake locations. With an illustrative design style, our brand represents the spirit of California.

In designing the brand, I incorporated characteristic elements that resonate with each location, utilizing a repetition of straight and curved forms to create a simple yet sophisticated design. My aim was to visually capture a clean and serene atmosphere that perfectly complements the serums.

I illustrated each respective location, capturing the essence of California, Malibu, and Hollywood, by incorporating materials that represent their distinctive features.
The illustrations showcase the unique elements of each area, bringing them to life in a visually engaging way.